Entain reveals support for over 200 athletes, 100 grassroots football clubs in Social Impact Report

Sports betting and gaming group Entain announced Monday that it has supported over 200 aspiring Olympic, Paralympic, Commonwealth and World Champions through its partnership with charity SportsAid, and provided grants to 100 non-league football clubs through its multi-million, multi-year program Pitching In.

These two milestones are featured in Entain's latest Social Impact Report, which highlights progress made by the group's registered charity, the Entain Foundation, as part of a commitment to invest £100 million ($125.47 million) in its communities over five years.  

The report is published alongside the group's latest sustainability strategy and kicks off Entain Sustain, the group's dedicated ESG event that will take place virtually this week.  

Entain notes its sustainability strategy has been informed by a double materiality assessment and is structured across four pillars: leading on player protection, providing a secure and trusted platform, creating the environment for everyone to do their best work, and positively impacting our communities.

Virginia McDowell, Non-Executive Director and Chair of Entain's Sustainability and Compliance Committee, commented: "I'm extremely proud of the long-term collaborations Entain has built with charities and academic institutions across the globe, supporting them to achieve our common goals and positively transform our local communities."

"We've made brilliant progress this year and look forward to continuing our leadership in this important area, guided by our latest sustainability strategy."

Other Entain Foundation highlights included in the Social Impact Report are:

Safer betting and gaming

• 14 peer-reviewed papers have been submitted by the Cambridge Health Alliance Division on Addiction since 2019, contributing to the body of knowledge on safer gambling.

• 24,920 student-athletes and staff across 112 US colleagues were trained by EPIC Risk Management in 2022 on the increased risks of gambling-related harm for elite athletes.

• 6.1 million customer interactions and interventions were made through the ARC programme between January and October 2023, representing 710,301 unique customers.

Diversity in technology

• 10,680 girls and non-binary people across 410 Girls Who Code clubs have received free coding and tech education since 2021.

• 13 scholarships were offered in 2022 to talented female students in Germany and Australia to pursue their passion for tech and computer sciences.

• 800 computers were shipped to Kenya with the Turing Trust in 2023, providing digital access and education to local students. 

Supporting communities

• 5,000 Ghanaian children were screened for disabilities and learning delays with Chance for Childhood's new Disability Detect App.

• Half a million pounds was fundraised for Prostate Cancer UK, helping to improve the testing, treatment, and care of prostate cancer.

• $1.25 million (£1 million) has been fundraised for Chance for the Children, funding life-saving research and treatment.