SOFTSWISS Sportsbook sees mobile betting, esports rise in 2023 betting trend results

The SOFTSWISS Sportsbook is celebrating its third anniversary by sharing industry analytics insights. The product team has summarised the 2023 results and compared them with those of the previous two years.

The regular sports did not bring any surprises. Three years in a row, the top 3 sports by bets remain unchanged with football in the first place; followed by tennis in second place, and basketball in third.

In contrast, the realm of cybersports exhibits a steady rise, climbing from the 7th position in 2021 to the 4th in 2023. Notably, Counter-Strike stands out, claiming the 6th position among the top 10 disciplines by the number of bets.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, commented: "The strengthening of cybersports cannot go unnoticed. With the increasing integration of computer technology into our daily lives, this trend will only intensify."

"That is why, at the beginning of 2022, we started working with a dedicated cybersport data provider – Oddin.gg, and in August 2022 we signed a partnership with Konstantin Leniniw Sivko, a Counter-Strike commentator. I am optimistic that cybersport betting will continue to grow in popularity, and I suggest that our partners focus on working in this area," he noted.

Today marks a significant milestone for the SOFTSWISS #Sportsbook as it proudly celebrates its third #anniversary!

The Sportsbook team eagerly anticipates continued success and innovation in the future as 2024 brings new exciting opportunities.#winningcombination pic.twitter.com/69YCj9o3lS

— SOFTSWISS (@softswiss) December 12, 2023

Another notable trend in the sports betting landscape highlighted by the SOFTSWISS Sportsbook team is the consistent growth in bets made from mobile devices. In 2023, 80% of bets were placed via mobile versus 70% in 2022 and 68% in 2021. This trend solidifies as players increasingly opt for the convenience of mobile devices, especially in live betting scenarios. More importantly, it was mobile devices that contributed 92% to the operators’ GGR.

According to a press release, the SOFTSWISS Sportsbook team is "proactively focused on increasing the proportion of combo bets, acknowledging their potential to drive partners' profitability." These bets hold "particular favor for operators," as they bring higher margins and less frequent wins for betters, the operator explained.

According to the statistics, the share of combo bets increased from 20% in 2021 to 45% in 2023. The provider stated that this growth directly correlates with the intensified promotion of combo betting through bonus offers and the recent partnership with a new data provider, which expands the range of events available to players.

Alexander Kamenetskyi

Kamenetskyi added: "The key driver of the SOFTSWISS Sportsbook's success lies in our dedication to forging new connections with operators, resulting in a significant upswing in the number of bets, turnover, and GGR."

"Over the last year, we have increased the turnover by 351%, GGR by 451%, and the number of bets by 558%. The sustained growth from year to year is a testament to my colleagues' dedication, professionalism, and unwavering commitment to innovation. I sincerely thank the SOFTSWISS Sportsbook team for their outstanding contribution," he concluded.

This year, the SOFTSWISS Sportsbook received the GLI-33 certification and MGA B2B license. The business described this as "a pivotal milestone" that opened doors for the platform to enter newly regulated markets.