Hard Rock Digital launches Hard Rock Games, new online free-to-play games unit

Hard Rock Digital has announced the creation of Hard Rock Games, a new business unit focused on the development and management of its free-to-play online and mobile games. 

Through its recent acquisition of WGames, a social mobile gaming company, Hard Rock Games will benefit from “enhanced” in-house technology, as well as operational and development capabilities to accelerate its social gaming growth, the company said in a press release.  

"With the addition of WGames' world-class games, technology and operations, we have set the stage to accelerate growth for our social gaming business," said Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital. 

"Hard Rock Games' enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can."

"It's truly an honor to be part of the incredible Hard Rock organization, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide," said Daniel Kajouie, who founded WGames and will serve as Managing Director of Hard Rock Games.

WGames' full suite of gaming titles, including Jackpot Planet and Neverland Casino, will become part of Hard Rock Games' portfolio of online gaming experiences. The company also noted that Hard Rock Games' titles are fully integrated into the Unity by Hard Rock loyalty program.

Meanwhile, leaders of the Seminole Tribe of Florida and a slate of celebrities welcomed what the tribe calls a "new era" in Florida gaming beginning Thursday, December 7, when craps, roulette, and retail sports betting debuted at Seminole Hard Rock Hotel & Casino Hollywood and other Seminole Casinos.