iGaming software solutions supplier SOFTSWISS is celebrating the 10th anniversary of its Crypto Casino Solution. More than 70% of all projects powered by the SOFTSWISS Casino Platform support digital currencies with 15% of monthly payments made in crypto.
According to the 2024 iGaming Trends Report, crypto payments are marking a long-term trend influencing the dynamics of online gambling ecosystems.
As per a company statement, back in 2013, SOFTSWISS became "the first technological company to leverage the potential of digital currencies," leading the way in their integration into the iGaming industry. Commencing with Bitcoin, SOFTSWISS has broadened its cryptocurrency offering to encompass nearly 20 digital coins.
The company stated that adoption of crypto payments amplifies the efficacy and appeal of online transactions:
Maximum Anonymity: Players can maintain maximum anonymity when making deposits due to minimized disclosure of personal information or identifiable data.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, stated: “In the iGaming industry, integrating digital coins is not only a trend but a strategic imperative. The significance of cryptocurrency lies in its ability to transcend traditional payment barriers, offering players a secure and efficient financial experience."
"This innovative approach caters to the evolving preferences of tech-savvy users and positions iGaming operators at the forefront of digital innovation in an increasingly dynamic market. As cryptocurrencies continue to redefine financial norms, their role in iGaming becomes pivotal for operators seeking to stay competitive and meet the expectations of a modern, diverse player base,” Trafimovich added.
In 2022, SOFTSWISS introduced the In-Game Currency Conversion feature, allowing players with crypto holdings to partake in games initially designed for fiat currency transactions. One year post-launch, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform were made via the feature.
As part of its commitment to cryptocurrencies, the quarterly presentation of analytical reports detailing the state of crypto within the iGaming sector serves as a valuable resource for fellow market participants, the company added.
Further, SOFTSWISSH noted that this proactive approach not only fosters industry stakeholders' awareness but also facilitates a deeper understanding of prevailing trends, empowering them to make informed forecasts and strategic decisions with confidence.
Looking forward, SOFTSWISS is set to embark on a series of in-depth podcasts focused on cryptocurrency topics. These podcasts will feature insights and discussions led by the company’s top experts from C-level management, providing a valuable opportunity for audiences to delve into the intricacies of crypto-related subjects. The official launch of crypto podcasts is coming soon.