ICE 2024 announces EVOLVE by Fire & Ice opening ceremony with SOFTSWISS as its main partner

The official opening ceremony of ICE 2024, EVOLVE by Fire & Ice in partnership with SOFTSWISS, will take place on February 6th, offering a night of entertainment at London's Magazine. The event, aimed at VIPs and ICE Gold Plus guests, promises six hours of networking with "thousands" of gaming industry professionals in attendance.

The 2024 edition of EVOLVE introduces a new format for the annual event, encouraging guests to "forget everything they know but remember everything they feel" about the last two decades of Fire & Ice.

"The event will take Fire & Ice to the next level, with famous faces, a brand-new entertainment philosophy and an inclusive executive networking experience focusing on guest interaction and live musical performance," said event co-organizer and Clarion Gaming Chairman Michael Caselli. 

"By producing EVOLVE, we can give ICE attendees their best experience yet and make sure that ICE 2024 is remembered as the most exciting week of the year!"

Michael Caselli

The event's venue will feature sponsored bars and various stages, creating a festival atmosphere and offering varied experiences to attendees. The event's structure is designed to provide different experiences depending on the areas explored by the guests.

"As SOFTSWISS enters its 15th anniversary year, I am proud that the celebration begins with the remarkable EVOLVE party. The collaborative masterpiece of last year's Fire & Ice remains an industry benchmark, setting a standard that we are determined to surpass this year," said Ivan Montik, Founder of SOFTSWISS. 

"Placing our trust in the Fire & Ice team assures me that this event will not just meet but exceed all expectations. Come join us in establishing the groundwork for yet another successful year in iGaming!" 

With the introduction of this new format and aesthetic, EVOLVE aims to enrich the experience of ICE participants, one of the most important events of the year in the gaming sector. The organizing team expects up to 5,000 guests to take advantage of the opportunity to engage in meaningful networking at the opening ceremony.