BetMGM lands title sponsorship for 2024 Premier League Darts, featuring $1.3 million prize pool

iGaming and sports betting operator BetMGM has secured the title sponsorship for this year’s Premier League Darts, as announced by the Professional Darts Corporation (PDC).

The BetMGM Premier League will be held from February to May where eight players will compete for £1 million ($1.3m) in prize money across 17 nights. Each of the 16 league nights will feature a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending play offs.

The league will begin on Thursday February 1 in Cardiff, and will travel through Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the play-offs in London.

The PDC has announced the lineup for the 2024 BetMGM Premier League Darts tournament, featuring newly crowned World Champion Luke Humphries and teenage sensation Luke Littler as the competition's headliners. Reigning champion Michael van Gerwen is also set to participate in the eight-player field for the upcoming season.

The 2024 season marks the beginning of a new sponsorship agreement between the Professional Darts Corporation and BetMGM. The online sports betting arm of MGM Resorts International offers a range of sports betting, casino and live casino games, as well as MGM Millions, an online casino slot game, and MGM Exclusives.

"The Premier League will reach a huge live audience and a massive global television audience across four months, and we're delighted to welcome BetMGM as our new title sponsor," said Matt Porter, Chief Executive of PDC.

"This year marks the 20th staging of the Premier League and it is already the most eagerly awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise. As we enter the third year of the eight-player, nightly knockout format we're excited about working alongside BetMGM to promote such a wide-reaching event," he added.

The agreement expands BetMGM's UK partnerships portfolio, as the brand already has ties with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.

“We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC,” the UK Director of BetMGM, Sam Behar, said.