BetMGM teams up with Charlotte Motor Speedway for North Carolina sports betting

BetMGM and Charlotte Motor Speedway have unveiled a collaboration aimed at launching BetMGM's online sports betting platform in North Carolina. This joint venture is contingent on the state's introduction of legalized sports betting.

"We have been eagerly awaiting legal, safe, regulated online sports betting in North Carolina, a state with more than 10 million people and one of the most vibrant sports environments in the country," stated BetMGM CEO Adam Greenblatt, highlighting the enthusiasm for entering North Carolina's sports betting market.

Greenblatt emphasized the significance of the partnership with Charlotte Motor Speedway in catering to the entertainment demands of North Carolinians while ensuring responsible gaming practices.

This partnership is not solely about entertainment; it's also aimed at benefiting the state. Tax revenues from sports betting will support various initiatives in North Carolina, including publicly funded colleges and a major event fund.

The latter will assist the state in attracting national sports and entertainment events, fostering tourism, employment opportunities, and economic growth.

Greg Walter, Executive Vice President and General Manager of Charlotte Motor Speedway, hailed BetMGM's reputation as a premier sports betting entity. He emphasized the collaboration's role in bringing innovation to the sports entertainment sphere while expanding the state's tax base and supporting educational institutions.

Pending regulatory approval, BetMGM is prepared to launch its online sports betting platform once North Carolina's regulated market goes live, anticipated in the first quarter of 2024.

BetMGM underscored its commitment to responsible gaming by highlighting the integration of GameSense, an industry-leading responsible gambling program, into its mobile and desktop platforms.

This integration aims to provide users with the same responsible gaming experience offered at MGM Resorts properties nationwide. The company's dedication to responsible gambling aligns with its existing tools, ensuring customers have a safe and enjoyable digital gaming experience.