iGB Affiliate has announced that it is set to bid farewell to London in “record-breaking style” with show organizers projecting that the last edition before the show's relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 square meters (11,758 in 2023).
Looking ahead to February's event, Portfolio Director Naomi Barton stated: "Every metric that we reference is showing that iGB Affiliate will continue its upward trajectory, building on the substantial growth experienced in the last 2 years and demonstrating that for the global gaming affiliate sector, this is ‘the’ global event that customers need and want for their business success.
"The sense of positivity began immediately following registration opening in October, this was continued in November when we received a record 338 submissions for the iGB Affiliate Awards, and has been further evident with the high number of table bookings for the Awards evening and peak demand for accommodation at the show's HQ Hotel, One Hundred Shoreditch."
iGB Affiliate 2024: Show Highlights ⭐
— iGBAffiliate (@iGBAffiliate) December 21, 2023
Explore new business relationships, discover innovations, and connect with potential investors with iGB INTRODUCING! 🚀✨
Learn more: https://t.co/fClx28Evo9#iGBA2024 #iGaming #GamingEvent #NetworkingEvent #AffiliateMarketing pic.twitter.com/D0bhDRplOF
She added: "This being the last edition of iGB Affiliate to take place in London has certainly registered with the international igaming affiliate community - however, this show is all about the future. We know from the research that we undertake with stakeholders that the major motivator for visitors attending iGB Affiliate is the unique opportunity it provides to embrace everything new in the sector.
"iGB Affiliate stakeholders want to stay on top of the latest industry trends, network with potential partners and clients, connect with industry leaders, gain insights into emerging technologies, and learn from global igaming experts. All of these elements will be central to the iGB Affiliate 2024 show experience."
Last month, in an exclusive interview with Yogonet, Barton explained the event’s 'Future Now' theme which was inspired by the company’s customers who viewed “iGB Affiliate as the place where the industry's brightest and best come together” to define the future of the industry.
As we step into 2024, we look back at the incredible journey of iGB Affiliate 2023. 🌐
— iGBAffiliate (@iGBAffiliate) January 2, 2024
Here's a sneak peek into the numbers that defined its success last year. 🔽
Thank you for making iGB Affiliate special, and stay tuned for more updates! 🚀#iGaming #AffiliateMarketing pic.twitter.com/ng1bgPKYEC
“For many of our stakeholders, the future starts at iGB Affiliate which represents their most important business opportunity of the year,” Barton said.
She said that the event messaging captures the pioneering spirit of the industry and reflects the show's status as the home of the iGaming Affiliate community, as well as being known as the place to find new and emerging tech brands who know what a lucrative growth opportunity they have in the iGaming sector.