GiG expands global reach by powering two new brand launches

iGaming technology supplier Gaming Innovation Group (GiG) has unveiled the launch of two online casino brands, PlayR and Palasino, marking the latest projects to go live on its platform tech.

PlayR.bet, targeting the burgeoning Brazilian market, marks its entry into the online casino segment following the recent sector regulation in Brazil, enacted by the president at the end of 2023.

Palasino Group, a company with over 25 years of experience in physical casinos, is now expanding its operations to the online environment. This launch is driven by the combination of GiG's player account management and its solutions powered by artificial intelligence (AI), GiG Logic and GiG Data.

According to the supplier, GiG's technology, focused on user acquisition and retention, has been designed to enhance brand operations in complex regulated markets. The company also stated that it aims to offer advanced platform technology, with a focus on security, scalability, and a user-centered experience, suitable for seizing growth opportunities in highly competitive markets.

These latest launches come at a time of increasing activity for the platform and sportsbook provider, alongside new regulatory opportunities across Europe, and both North and Latin America.

"GiG’s innovative, feature lead AI stack currently powers over 60 brands in some of the most complex markets worldwide," says the company. "GiG’s portfolio is complemented with years of experience in local regulated markets, and leverages long-established partnerships with some of the leading online and land-based brands."

Andrew Cochrane

Andrew Cochrane, Chief Business Officer of GiG, said: “I’m extremely proud of the impressive cadence our delivery team is achieving, with these recent planned launches perfectly demonstrating our capacity at exceeding customer expectations.

"We continue to cement our preeminent reputation at taking land-based operators online, having executed many similar successful projects over recent years with established brands across Europe, Canada and Latin America.”

Earlier in January, GIG announced the Portuguese launch of online sports operator Betway, powered by its iGaming platform and sportsbook, expanding the supplier's growing list of tier 1 partners.