SOFTSWISS Game Aggregator expands its portfolio by partnering with Ready Play

The SOFTSWISS Game Aggregator announced that it has partnered with game provider Ready Play as it continues its expansion plans. This direct integration aims to diversify the content portfolio with a diverse range of slot games.

The company stated that Ready Play’s 20-year background and certification with the Alderney Gaming Control Commission (Channel Islands) introduce new possibilities for existing SOFTSWISS Game Aggregator client brands.

"Together, these two experienced market giants are dedicated to delivering comprehensive service to clients and curating an unparalleled gaming adventure for players," said SOFTSWISS in a statement.

Ready Play provides features like the gamified slots 'Reel Bingo' and 'Snakes & Ladders'. According to the aggregator, what makes these features particularly noteworthy is their foundation in thorough statistical data and analysis.

The mutual dedication to leveraging research and analysis to enrich user experiences is a cornerstone of both the provider and the Game Aggregator, the company added in a press release.

During the content production stage, Ready Play involves real players in game testing. This method enables the provider to gather feedback and refine its products accordingly. SOFTSWISS says this approach harmonizes with the ethos of its Game Aggregator, which conducts research among its client base to sculpt its offerings.

Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, stated: "The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network."

Grant Benson, Commercial Officer of Ready Play, expressed: "We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that."

"The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities."

The SOFTSWISS Game Aggregator las year announced a cross-product integration with the SOFTSWISS Jackpot Aggregator. This addition complements the existing capability of launching projects with sports betting – a functionality that has seen active utilization by clients of the aggregation platform.