BMM Testlabs appoints Luis Fuller as Vice President of Business Development

Gaming test lab and product certification consultancy BMM Testlabs has named Luis Fuller as Vice President of Business Development.

Senior Vice President of Business Development Robert Reyes said: “BMM is experiencing very exciting growth, which has allowed us to further expand our North American leadership team. I am thrilled that Luis has chosen to extend his global management skills in business development to BMM Testlabs."

"As Vice President of Business Development, Luis will leverage his expertise, leadership, and fresh perspective to drive our business forward," Reyes further commented. 

Fuller brings over two decades of technical and business development experience to BMM Testlabs. Most recently, he served as the Sales Director at Crane Payment Innovations (CPI), where he led a regional sales team focused on corporate gaming accounts and original equipment manufacturers across the Americas.

Before that, as CPI’s Americas Tech Support Manager, Fuller oversaw a gaming support team, maintaining technical support for gaming products, and contributing to a positive customer experience.

During Fuller’s 14+ years at CPI, he strategically achieved business development and market share growth and developed customer relations. Before joining CPI, Fuller served seven years as the Global Technical Service Manager at JCM Global.

Fuller said: “Working in the Las Vegas headquarters of the most experienced gaming certification laboratory in the world is a very exciting opportunity for me. I look forward to collaborating with the talented team at BMM to drive innovation, growth, and success. I am committed to contributing my business development knowledge toward new ventures and providing elevated service levels to our customers.”

Fuller earned a Bachelor of Science degree in Computer Science from UCLA and an Associates of Science degree in Electronic Engineering Technology from ITT Technical Institute, where he achieved academic honors. Fuller is bilingual and speaks fluent Spanish.