Alfastreet: "ICE London 2024 represents a significant opportunity for us to solidify our position in the industry"

In anticipation of ICE London 2024, Alfastreet CEO Tjaša Luin Peric, in an exclusive interview with Yogonet, sheds light on the company's key highlights for the renowned gaming expo. The spotlight will be on Alfastreet's new Lucky line, featuring the innovative L10 and the space-efficient Lucky 8.

Luin highlighted the significance of the event in solidifying Alfastreet's industry position, exploring new horizons, and shaping future growth and innovation strategies. Addressing current industry demands, the CEO also discussed the inclination toward gaming solutions that blend innovation, user-friendliness, and space efficiency.

What will be the main novelties that your company will present and focus on at ICE London this year? Will you be showcasing any new products or services this time around?

At the ICE London 2024, our spotlight will be on the new Lucky line, featuring the L10 and our iconic Lucky 8. The Lucky 8, renowned for its space-efficient design, takes up about 25% less space than the R8. With its fresh look, robust build, and eye-catching design, it's poised to be a hit on the casino floor.

Beyond the Lucky line, we'll also showcase various other products, including the Verso and Wiki terminals, the VIP chair, bar top, and live tables, all set to impress attendees. Each product has been crafted with superior design, compactness, durability, and user comfort in mind, promising not only a satisfying gaming experience but also adding aesthetic value.

Given ICE London’s status as one of the major global events in the industry, what are your expectations for the expo, and what are the company’s key goals for the event? 

Our expectations are high and focused on both growth and innovation. We see it as an excellent stage to display our newest offerings, especially our groundbreaking Lucky line, featuring the innovative L10 and the space-efficient designs. These products embody our commitment to quality, design, and player engagement, and we expect them to generate significant interest among industry leaders and potential partners.

Our key goals for the event are multi-faceted:

• Networking and Partnerships: ICE London gathers the best in the industry, offering an unparalleled opportunity for networking. We aim to strengthen existing relationships and build new partnerships, leveraging the event to expand our global footprint.
• Market Insight and Trends: Staying abreast of emerging trends and market demands is crucial. We look forward to gaining insights from other industry experts, which will inform our future product development and strategic planning.
• Customer Engagement: Engaging with current and potential customers is vital. We aim to gather feedback on our new products and understand customer needs and preferences, which is essential for our ongoing commitment to customer satisfaction.

In conclusion, ICE London 2024 represents a significant opportunity for us to solidify our position in the industry, explore new horizons, and set the course for our future growth and innovation strategies.

Alfastreet CEO TJasa Luin

How would you describe the industry's and your client's current demands at the time? What markets will you focus on at the expo? 

The current market is leaning toward gaming solutions that blend innovation, user-friendliness, and space efficiency. Both the industry and our clients focus on combining state-of-the-art technology with functional and attractive designs to improve the gaming experience. They seek products that draw in players and provide operational effectiveness, durability, and adaptability in various gaming scenarios.

At the ICE London 2024, we aim to target markets that are eagerly adopting the latest in gaming technology. We are confident that our products will appeal to clients looking to maintain a competitive edge in this fast-paced and evolving industry.

The event comes as we enter a new year for gambling. What is your assessment of how the sector developed in 2023, and what should we expect from it in 2024? What role will the company play in the upcoming 12-month period? 

As we transition into a new year in the gambling sector, reflecting on the developments of 2023 provides valuable insights. The past year saw significant advancements in technology integration, with a notable shift towards digital and online platforms. This change was largely driven by evolving consumer preferences and the need for adaptable gaming solutions in response to global events. Additionally, there was an increased focus on responsible gambling and regulatory compliance, ensuring a safe and fair gaming environment.

Looking ahead to 2024, we can expect these trends to continue and evolve. We should also anticipate a stronger emphasis on personalized gaming experiences and sustainable practices within the industry.

What other industry events does the company plan to attend this year?

Alfastreet has a dynamic presence in the global gaming industry, participating in various exhibitions across the world. Looking ahead, we are eagerly anticipating our participation in upcoming major events, with a particular focus on the fair in Barcelona and, later, the highly anticipated event in Las Vegas.