Play'n GO expands Rush Street Interactive partnership through BetRivers launch in New Jersey

iGaming content provider Play'n GO has announced an expansion of its partnership with US operator Rush Street Interactive. The collaboration extends to New Jersey, where RSI's BetRivers brand is now active. 

Building on an existing partnership through Rush Street Interactive's BetRivers brand in Michigan, Play'n GO recently expanded its partnership into West Virginia. 

Now, with this latest development, Rush Street players in New Jersey will also gain access to a selection of popular titles from Play'n GO's catalog, including games like Colt Lightning, Reactoonz, and Invading Vegas.  

Having secured licenses in four US states, Play'n GO said it is "determined to establish a presence in every regulated market both in the United States and globally."

Magnus Natt och Dag, Commercial Director North America at Play'n GO, expressed enthusiasm about the ongoing collaboration: "Just a week after our expansion into West Virginia with BetRivers, we are delighted to further solidify our relationship by launching the brand in New Jersey.”

“The positive response from BetRivers players to our content gives us confidence in replicating this success in New Jersey. Play'n GO remains dedicated to achieving success in all regulated markets, and we look forward to the next phase of our journey with BetRivers."  

Earlier this month, the provider revealed that the company's December performance was the best month in the history of the nearly two-decade-old firm. The supplier saw its highest-ever number of daily active players, rounds played, and Gross Gambling Revenue during the last month.