FanDuel Casino onboards casino content creator Vegas Matt as brand ambassador

US online gaming giant FanDuel has announced an exclusive partnership with casino content creator Vegas Matt for FanDuel Casino to create content that educates users on casino games and the importance of responsible play. 

As part of the agreement, Vegas Matt will create exclusive content on his social channels including YouTube, TikTok, Facebook, and Instagram that showcase the product offering available on FanDuel Casino. 

This content will include remote streams that highlight FanDuel Casino gameplay and educate customers on available games, giveaways, and Responsible Gaming content that helps users understand how to manage their play using the tools provided by FanDuel. Moreover, Vegas Matt will appear at exclusive FanDuel Casino customer events throughout the partnership.

Vegas Matt said: "I couldn't be more excited to partner with FanDuel Casino. I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from Slots to Blackjack, Roulette, and so forth available on their platform.

"I can't wait to spotlight all the unique offerings, such as Daily Jackpots and exclusive games available only on FanDuel Casino, and help customers better understand how they can enjoy their favorite games online."

🚨 HUGE NEWS 🚨@itsvegasmatt has joined the @FanDuelCasino team! pic.twitter.com/8dr7oEWDXi

— 🎰 FanDuel Casino (@FanDuelCasino) January 25, 2024

The announcement comes at a time of expansion for FanDuel's casino division, having ended 2023 with 5% growth year-on-year in regulated states. Players in New Jersey, Pennsylvania, Michigan, West Virginia, and Connecticut can play FanDuel Casino online.

According to the company, the partnership with Vegas Matt represents "a continued investment" by FanDuel in its casino brand, seeking to engage new and existing customers through exclusive content with a focus on their offerings.

"Vegas Matt is a talented content creator with a passionate casino following that can help us engage with new and existing customers through various content forms," said Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino.

"We look forward to Vegas Matt bringing the fun and entertainment he brings to his content by showcasing FanDuel Casino and everything we have to offer. Vegas Matt will help us reach new audiences and provide them with engaging casino content available on our platform."