International Game Technology (IGT) announced it will showcase a comprehensive portfolio of performance-focused gaming, iGaming, iLottery, systems, and sports betting solutions at ICE London 2024, being held from February 6 - 8 at ExCel.
The three-day event is hailed as the gaming industry's largest trade show and is an opportunity for IGT to demonstrate its leadership in research-driven gaming solutions, the company said in a statement.
"IGT brings a strong international product offering to ICE London 2024, supported by tremendous momentum across multiple product lines and geographies including high-growth regions such as Eastern Europe, Spain and Latin America," said Renato Ascoli, IGT CEO, Global Gaming.
"We invite our customers from around the world to experience proven multi-level progressive games such as Mystery of the Lamp, Prosperity Link and Egyptian Link, our newly re-engineered MESA 4K electronic table games terminal, advanced multi-game offerings, award-winning cloud-based technologies, and much more."
"IGT PlayDigital is excited to return to ICE with a powerful lineup of iGaming content and promotional tools and our leading B2B sports betting technology and services," said Enrico Drago, IGT PlayDigital CEO.
"Given the growth potential of the iGaming and sports betting sectors and the regional relevance of digital and betting at ICE London 2024, IGT PlayDigital's ICE showcase will reflect our focus on helping operators unlock new revenue opportunities while offering players personalized gaming experiences"
At IGT's ICE stand ‘N3-150’, the company will display more than 125 gaming machines, feature systems and iLottery solutions, and include a dedicated IGT PlayDigital zone where event attendees can experience the iGaming and sports betting innovations from the company. For the first time at ICE, attendees will be able to preview the PeakCurve 49 cabinet with IGT's video core and MLP content.
Some of the highlights in IGT's stand will include:
IGT's ICE showcase will also highlight the latest in VLT cabinets and content, IGT ADVANTAGE CMS-driven advancements, video poker content and hardware and more.