SYNOT Games: "ICE is a perfect opportunity to evaluate industry trends, innovations, and emerging technologies"

With only mere days separating us from ICE London 2024 – the last edition of the major gambling expo to be held in the UK's capital before it relocates to Barcelona – companies from all over the world finalize details for their showcases at the ExCel center. Among them is SYNOT Games, which will be presenting a slate of new products at Stand S5-230.

To learn more about what the online gaming provider – part of the SYNOT Group – has in store for ICE, Yogonet held an exclusive interview with Martina Krajčí, Chief Commercial Officer (CCO). In this Q&A, Krajčí shares insights on the company's latest portfolio updates, discusses changes in the gambling industry, and tells us what to expect from SYNOT in the next few months.

What will attendees approaching SYNOT Games' booth at ICE London find this year? Are there any new products or services that will be featured?

At SYNOT Games, we are excited to showcase the latest additions to our portfolio at ICE. We will be presenting 10 captivating new games from our roadmap for Q1 2024, including titles such as Aztec Jaguar Megaways, Forest Maiden, Devils Ride, Rio Mystery Night, and many more.

Additionally, we will introduce a new product in our portfolio - an RNG roulette. This innovative offering enhances the player experience with its unique features and gameplay mechanics.

Moreover, we take pride in introducing a new retention tool: the Tournament tool. Clients visiting our stand will have the opportunity to try this feature firsthand. It will soon become available as part of our comprehensive suite of retention tools for all clients.

We eagerly anticipate showcasing these exciting developments at ICE and invite everyone to visit us at our stand S5-230 for further information and demonstrations.

What are your expectations for the expo, taking into account its relevance for the gambling industry? And what are the company’s key goals for the event?

ICE is widely recognized as one of the largest events in iGaming, making it a perfect opportunity to evaluate the most recent industry trends, innovations, and emerging technologies. This knowledge will be crucial in shaping our B2B initiatives, enabling us to stay ahead of the competition and consistently enhance our offerings.

In essence, our main objectives for ICE London include reinforcing client relationships, fostering connections within the industry, exploring new business opportunities, and keeping up with the latest developments in iGaming.

What markets will SYNOT Games focus on at the expo this year? And how would you describe the industry's and your clients' current demands?

SYNOT Games has been actively strengthening its presence across key European markets and plans to expand its reach to new markets. Furthermore, it has acquired several Tier1 operators throughout Europe, further enhancing its client portfolio.

Moving forward, SYNOT Games remains dedicated to continued growth and expansion. This year, the focus is on adding even more operators to the network.

In summary, Synot's strategic initiatives aim to solidify its position as a leading player within the European gaming industry.

The event comes as we enter a new year for gambling. What is your assessment of how the gambling industry performed in 2023, and what should we expect from it in 2024? What role will the company play in the upcoming 12-month period?

In 2023, the gambling sector experienced significant changes due to technological advancements, regulatory shifts, and evolving consumer preferences.

The industry saw a rise in online gambling driven by digital platforms and the integration of cutting-edge technologies like virtual reality and artificial intelligence. Regulatory frameworks around the world adapted to these changes in order to foster innovation while ensuring responsible gaming practices.

Looking ahead to 2024, the gambling sector is expected to continue growing and innovating. There will be a continued focus on digital transformation with online platforms becoming more sophisticated and immersive. Mobile gaming will also play a crucial role as more players engage in gambling activities through their smartphones and tablets.

In this dynamic landscape, SYNOT Games is anticipated to have a significant impact over the next year. The company has established itself as a key player known for its innovative game development and commitment to providing unique and enjoyable gaming experiences. With the increasing demand for engaging content, SYNOT Games is well-positioned to contribute to the evolution of the sector.

SYNOT Games' ability to produce diverse and entertaining games while staying adaptable to emerging trends positions them as a valuable contributor to industry growth. Their expertise in navigating regulatory landscapes and keeping up with technological advancements will enhance their influence in the global gambling market

Besides ICE London, what other industry events does the company plan to attend this year?

Our company has a robust lineup of industry events scheduled for 2024. In addition to ICE London, we are excited about our participation in events such as the Prague Gaming Summit, Enada Primavera Rimini, Casino Beats Malta, iGaming Next Malta, Expo Belgrade in Serbia, and Bucharest in Romania. We will also be attending SBC Summit Lisabon, SiGMA Malta, and many others.

These planned participations reflect our commitment to networking and exploring new business opportunities. Each event on our calendar has been carefully chosen to provide a comprehensive view of the industry, enabling us to adapt and thrive in an ever-evolving gaming landscape.