Sportsbook and online casino Rabona announced the addition of former boxing champion Mike Tyson as its brand ambassador. Through this partnership, players will be offered exclusive Tyson-branded bonuses and streams, subject to territorial restrictions.
The company stated that as Rabona's new brand ambassador, Mike Tyson is set to bring his charisma and passion for sports to the partnership. Tyson will engage fans through monthly livestreams, exclusively on Rabona's Twitch and Kick channels.
These streams will not only showcase Mike Tyson playing Rabona's online casino games but may also feature him sharing his expertise and recounting exclusive stories from his storied career.
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Mike Tyson announced the collaboration on his Instagram on February 5. The deal unlocks a series of activations for Rabona users, including exclusive giveaways, bonus plays, and more.
Mike Tyson stated: "Rabona stands out with its commitment to offering an adrenaline-packed gaming journey. Just as I gave my all in the ring, I'm excited to bring that same intensity and spirit to the online gaming world with Rabona. Get ready for a gaming experience that packs a punch!"
As part of this collaboration, Rabona is introducing the "Iron Bonus". This special offer is an up to €100 ($107.6) "risk-free" bet for new and existing users. If a user's first weekly bet doesn't win, they will receive up to €100 back as bonus money.
"At Rabona, we're all about creating legendary experiences, and who better to represent us than a true legend himself, Mike Tyson," said Mike Varius, PR Director at Rabona. "His dynamic presence and genuine love for gaming resonate deeply with our brand ethos. We're gearing up to offer our users a championship-level engagement, powered by Tyson's electrifying energy."