BetMGM becomes exclusive Live Odds Sports betting partner of social media platform X

iGaming and sports betting operator BetMGM announced a strategic partnership with X, becoming the social media platform's exclusive Live Odds Sports Betting partner. The first-of-its-kind partnership between a premier social media brand and a sports betting operator will integrate BetMGM's odds and branding into X, with each game linking to BetMGM's website and app.

X users in the United States can explore BetMGM's latest betting odds on pro football, with each of the major professional and college sports expected to follow in the coming weeks. The integration will continue to evolve and grow in its functionality over the coming months. "The odds interface provides an easy clickthrough for each game to BetMGM's app or website, creating a seamless user experience," the company explained.

Adam Greenblatt, BetMGM CEO, said: "X is the center of the sports world's conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform's interaction around sports."

For her part, Linda Yaccarino, X CEO, said: "Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams."

Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.