Lottery.com acquires, rebrands SportLocker as Sports.com

Online lottery services provider Lottery.com has announced the acquisition of SportLocker, which will now operate under the rebranded name Sports.com and launch as "a premier platform for sports fans worldwide.”

Majed Al Sorour, President of Sports.com and Saudi Golf, and former Director CEO of LIV Golf and Newcastle Football Club, said: “I am thrilled to lead Sports.com into a new era where technology and passion for sport converge to create unparalleled experiences for fans worldwide.

"Our vision is to revolutionize fan engagement, making every moment more interactive, accessible, and engaging. Supporting Sports.com at this transformative stage, I look forward to leveraging my experience to catalyze growth, innovation, and community building in the sports and technology landscape.”

Matthew McGahan, chairman and CEO of Lottery.com and Sports.com, stated: “This acquisition is of great strategic importance to our group and we are delighted to unveil Sports.com to the world with a revolutionary vision that will transform how fans engage with sports.

"By integrating SportLocker’s robust MNO partnerships, localized content services and community-focused features with enhanced content and technology, we are creating a dynamic ecosystem where fans can not only consume sports, but also connect and create in ways never before offered to the mass of sports fans worldwide.

McGahan further said the company is positioning Sports.com to offer sports fans "an unparalleled year-round experience," with the introduction of their media platform being "just a glimpse of how we intend to bring fans closer to the sports they love.”

The rebranded Sports.com is set to offer a platform that combines sports news, live streaming, original content such as documentaries and films, and exclusive behind-the-scenes access. The goal is to provide fans with ways to "watch sports at their convenience, directly on their devices, regardless of their location," as per a statement.

Sports.com's initial focus will be on launching in the USA and Europe, with plans for expansion into the Middle East and eventually into Africa, India, South America, Asia, and Australia. Throughout 2024, the company also plans to add additional features and invest in technologies for Sports.com.

The platform will cover a wide range of sports, including soccer, motor racing, football, baseball, basketball, MMA, boxing, cricket, golf, field and ice hockey, and tennis. Additionally, Sports.com intends to launch a dedicated program for women's sports to create new revenue streams for clubs and teams.

The acquisition of SportLocker and the rebranding to Sports.com also include plans to leverage established partnerships with Mobile Network Operators (MNOs) to offer localized branded sports content services. This approach enhances the value proposition for MNOs by delivering sports video content directly to consumers' mobile devices, catering to the demand from large-scale audiences across multiple markets, according to Lottery.com.

Tim Scoffham, Founding Partner of SportLocker, added: “The synergies between SportLocker and Sports.com represent a game-changing evolution in our mission to deliver unmatched sports experiences to fans worldwide. We are excited to join forces with their team, leveraging our combined strengths to redefine the landscape of sports entertainment under the Sports.com brand.

"Our vision has always been to create a comprehensive platform that serves as the go-to destination for sports fans. With the acquisition of SportLocker, Sports.com accelerates that goal, providing coverage of the most anticipated events, exclusive content, and insights into the sports world. We are confident in the direction set out by Matthew and his leadership team and look forward to quickly delivering value to the Company’s stakeholders.”