FanDuel expands iGaming portfolio with BeyondPlay acquisition

BeyondPlay has been acquired by online gaming giant FanDuel, part of Flutter Entertainment. The sale will see BeyondPlay become part of FanDuel Casino, FanDuel's iGaming brand.

BeyondPlay is a B2B technology venture offering iGaming software that focuses on player engagement. The company currently provides two flagship products – a Jackpot Management System offering jackpot campaigns, and a Multiplayer Software that allows multiple users to participate in the same casino game sessions, pool their stakes and share their experience.

The BeyondPlay acquisition is expected to further enhance FanDuel's iGaming offer, particularly with the addition of jackpot technology and multiplayer software capabilities. It comes at a time of growth for FanDuel Casino, which has become the number-two iGaming brand in the US, growing its share of the market to 26% in Q4 2023, up 5% year-on-year. 

The deal was also called a major milestone in the company's history by BeyondPlay, which was founded by Karolina Pelc in 2021. Since then, BeyondPlay has added a number of gaming customers; secured funding from industry venture capitalists, entrepreneurs and investors; partnered with game studios; and obtained supplier operating licenses in regulated jurisdictions including the UK, Malta, Ontario (Canada), and Sweden. 

Asaf Noifeld, Managing Director at FanDuel Casino

Asaf Noifeld, Managing Director at FanDuel Casino, said: "I'm absolutely delighted with the acquisition of BeyondPlay. Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that."

"This acquisition further strengthens FanDuel Casino's leading customer experience by adding BeyondPlay's best-in-class jackpots and multiplayer technology. We're also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market."

Karolina Pelc, CEO at BeyondPlay, said: "As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world's leading online sports betting and iGaming company is an incredibly gratifying experience.

"This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter."