Aristocrat leads fresh funding in Kinectify; Eastern Band of Cherokee Indians, Acies, others participate

Intelligence and risk management technology company Kinectify has raised a fresh round of investment led by Aristocrat Leisure Limited, with further participation from existing investors.

Contributing investors include Acies Investments, the Eastern Band of the Cherokee Indians, Eilers & Krejcik Gaming, and former CEO of Caesars Entertainment Mark Frissora. Concurrently, gaming executive Jason Walbridge has joined the Kinectify board of directors as Aristocrat’s representative to enhance strategic benefits between Aristocrat and Kinectify.

Walbridge brings extensive global operational experience in both land-based and online gaming markets to the board. In 2022, Walbridge commenced an advisory role with Aristocrat, focused particularly on the development of its online real money gaming business, Anaxi.

Prior to his current association with Aristocrat, Walbridge served as the Chief Operating Officer of NYX Gaming and became Chief Operating Officer of SG Digital following NYX Gaming's acquisition by Scientific Games (now Light & Wonder). Preceding these two roles, Walbridge spent 18 years with Aristocrat, holding various executive positions across global markets.

His deep understanding of industry dynamics, coupled with a proven track record of driving growth and innovation, makes him an invaluable addition to Kinectify’s board, the company said in a statement.

"I am thrilled to work with Kinectify to pioneer innovation in risk management across the gaming ecosystem. I’ve been impressed by Kinectify’s track record so far with its AML and responsible gaming technology, and I’m excited to facilitate deeper collaboration between our companies,” Walbridge said.

The fresh funding will help Kinectify further accelerate innovation and drive the rollout of modern technology in AML, responsible gaming, and other compliance and risk management functions throughout the gaming industry, the company said.