SOFTSWISS celebrates its 15th anniversary in the online gaming industry

In 2024, iGaming software solutions supplier SOFTSWISS celebrates its 15th anniversary, reflecting on its journey in the industry. "Since its inception, the company has evolved into a powerhouse, reshaping the online gaming experience," the provider said in a press release.

The SOFTSWISS brand was established in 2009 based on a small outsourcing company. In 2012, the company entered the iGaming world with its flagship product, the Casino Platform. After over a decade in operation, the Casino Platform serves a monthly audience of over six million active players across 250 brands. The monthly GGR shows growth of over 120% year-on-year. 

SOFTSWISS then pioneered the industry by becoming the world's first crypto iGaming provider in 2013 with its Crypto Solution, which "revolutionized online transactions in this sector," according to the company.

Over time, the company evolved into a software ecosystem provider. "The products and tools within the SOFTSWISS technological ecosystem address all the needs of operators looking to launch and develop their iGaming business," SOFTSWISS noted.

Integrated into this ecosystem, the Game Aggregator, launched in 2015, has a vast game portfolio, with monthly bets exceeding 11 billion euros. 

Affilka by SOFTSWISS, introduced in 2018 as a solution for affiliate marketing management, further enhances SOFTSWISS' portfolio by streamlining client affiliate marketing processes. According to a recent Kantar survey, it attained a 91% satisfaction rate based on feedback, with the total number of clients reaching 320.

The SOFTSWISS Sportsbook, launched in 2020, provides tools for sports betting. Offering almost 200 sports, including esports, it showed 6.6 times GGR growth in 2023.

The latest product in SOFTSWISS' portfolio, the Jackpot Aggregator, is already powering over 70 brands, with over 290 Jackpot campaigns launched since 2021. "This solution effectively retains and engages players, addressing key industry challenges for operators," the provider explained.

In 2023, SOFTSWISS products gained 15 industry awards, including the Crypto Company of the Year, Best Aggregator, Best Affiliate Marketing Solution, the Brand IDOL of the Year at awards such as EGR, International Gaming Awards, and the iGaming IDOL.

Ivan Montik, Founder of SOFTSWISS, said: "In our journey of constant commitment to client success, our strength lies not in titles but in the expertise and talent of our employees, the driving force behind all our achievements. It's gratifying to see our company's growth, now uniting over 2,000 professionals in five offices worldwide."

"Celebrating our 15th anniversary in 2024, we look forward to sharing exciting surprises with our team, clients, and partners throughout the year to honor this milestone."

Ivan Montik, Founder of SOFTSWISS

"SOFTSWISS is dedicated to fostering a positive impact on the iGaming industry and beyond, taking a proactive approach to global challenges that require united efforts. The company has been at the forefront in responding to various global crises, allocating over 2,700,000 euros to charitable causes in the past two years," the business concluded.