GiG extends platform deal with long-term partner Suprnation

Gaming Innovation Group (GiG) has announced an extension to its deal with online casino partner Suprnation for the provision of its platform, as the long-term alliance continues to strengthen across the UK and European markets.

The new deal, which follows on from an original agreement initiated in 2016, will see GiG’s technology continue to drive the three Suprnation iGaming casino brands and will provide "a scalable launchpad to explore new opportunities for growth."

Prioritizing what it calls "a partner-centric strategy," GiG stated that it has placed a significant emphasis on the importance of building strong relationships between operators, providers and local regulatory bodies to help drive opportunities for growth and revenue.

As the trend towards legislative frameworks continues to spread in emerging markets across the globe, "the need for the expertise and experience of providers like GiG will become more critical," a press release noted.

The iGaming technology company has recently launched a new suite of solutions into the market. A new CoreX platform, SportX Sportsbook, DataX, an advanced machine learning toolkit, and LogicX, which enhances decision-making processes and rule building.

The company noted that this technology has been "meticulously" designed to deliver agility and scalability to increase efficiency, driving bottom-line growth and support for its partners in markets across the globe.

Andrew Cochrane, Chief Business Officer at GiG

Andrew Cochrane, Chief Business Officer at GiG, said: “We’re grateful for the strong relationship we have with Suprnation. Our anticipation and expectation for the brands are understandably high, aligning perfectly with our objectives for the mission to drive sustainable growth for our partners and our capacity to drive growth where other B2B iGaming solutions providers won’t be able to.”

Henric Andersson at Suprnation added: “This extension to our long-established partnership is a testament to the strength of the working relationship we have with them, and as a result, allows Suprnation brands the ability to continue to provide the best gaming experience for our clients across the world.”