Soft2Bet wins In-House Innovation of the Year at EGR Nordics Awards for MEGA gamification system

Casino and sportsbook platform provider Soft2Bet has won the In-House Innovation of the Year category at this year’s EGR Nordics Awards 2024.

“The Nordic markets are among the most competitive online gaming regions in the world and Soft2Bet is delighted to have won this prestigious prize thanks to Motivational Engineering Gaming Application (MEGA), the industry-leading and newly-redesigned gamification system the group unveiled at ICE London 2024,” the company said in a statement.

Soft2Bet said the award is a recognition of the growth MEGA has generated for the company, with its features promising operators to drive player engagement through gamification and social gameplay.

MEGA has produced significant returns for Soft2Bet since it launched its Betinia brand in Sweden and Denmark, says the company. With its focus on gamification, Betinia has grown to become "one of the leading online gambling brands in the region" and in recent years Soft2Bet has also been developing the platform in collaboration with its partners to enable them to also benefit from the B2B solution. 

"Winning the In-house Innovation of the Year Category at the EGR Nordics Awards is recognition of Soft2Bet's unique approach to developing highly creative gaming experiences that drive revenues through gameplay and product quality. As a group Soft2Bet is delighted with the win and looks forward to more growth with its partners across regulated markets worldwide," Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, said.

Earlier in the month, Soft2Bet released metrics demonstrating the company's growth in 2023. In a press release, the supplier said that its revenues grew steadily in the past year, as the company's focus on expansion in regulated markets and gamified products enabled it to deliver its strongest year to date.

For 2023, the company recorded an audited growth of 46% in gross revenue across its B2B and B2C operational areas. This corresponds to a 207% increase in EBITDA from the prior reporting period, the company noted. The introduction of Soft2Bet's MEGA gamification solution was credited among the main factors driving growth.