SBC Summit North America unveils topics, industry experts for iGaming conference track

SBC Summit North America's 2024 edition will spotlight iGaming, which the event describes as "a vertical with immense revenue potential" that is, however, often overshadowed in the United States by the successes in the sports betting market.

The event, set to take place from May 7th to 9th at the Meadowlands Exposition Centre in New Jersey, will feature its iGaming conference track on May 8th. It will bring together senior iGaming professionals to share their insights on key topics within the sector.

Attendees, numbering 5,000, can anticipate in-depth discussions on the reinvention of land-based experiences through digital integration, debates on whether iGaming is cannibalizing land-based operations, and strategies for developing profitable iGaming applications, among other subjects.

The panel ‘Why Online Casino Legislation Hasn’t Kept Pace With Sports Betting’ will explore the lack of regulatory attention iGaming has received in North America. 

Industry experts Adam Glass (Director of B2B Services, Rush Street Interactive), Elizabeth Suever (Vice President, Government Relations, Bally’s), Brandt Iden (VP Government Affairs, Fanatics Betting & Gaming), Cesar Fernandez, (Senior Director Head of State Government Relations, FanDuel), and moderator Shawn Fluharty (President-Elect, National Council of Legislators from Gaming States (NCLGS)) will explore the disparity between sports betting and iGaming, the regulatory and revenue models for the two sectors, and discuss new approaches from lobbyists and legislators. 

The panel ‘Omnichannel Effectiveness: From Land-Based to Digital and Back’, will discuss the necessity for land-based operations to prioritize the creation of omnichannel experiences.

Industry experts Bobby Soper (CEO, Sun Gaming), Matt Reback (President & CEO, Galaxy Gaming), Oliver Bartlett (Vice President of Gaming – Product and Content, BetMGM), Nick Patrick (Co-Founder and CEO, Radar), Stacey Rowland (Vice President and General Counsel, Genting Americas) and panel moderator Zoe Ebling (VP Interactive, AGS), will underscore the importance of navigation between land-based and digital platforms for players, the requisite infrastructure for player retention, and how land-based establishments can reinvent themselves to be accessible to all. 

The panel ‘Blurred Lines: When is a Game of Skill Really a Game of Chance?’ will delve into the subtle differences between games that rely on skill and those that rely on luck. Industry experts CJ Fisher (Partner, Co-Chair, Gaming Department, Fox Rothschild), Jeff Hakala (Special Investigator, Connecticut Consumer Protection), Rafael DiCarlo (General Manager, Gaming NA Bancard), and panel moderator Matt Para (Principal, 10MB, LLC), will analyze instances of ambiguous iCasino and sports betting practices and explore the distinction between skill and luck in the eyes of regulators.

The conference session ‘Game Design 101: Launching a Profitable Product’ will bring together a host of professionals to discuss key strategies for launching a successful iGaming application.

Industry experts Ricardo Cornejo (VP of Online Gaming, Caesars Entertainment), Alex Ursa (Head of Gaming, Betr), Doug Fallon (Group Director of Content, Bragg Gaming), Rich Criado (VP, Product & Fanatics Game Studios, Fanatics Betting, and Gaming) alongside panel moderator Tony Plaskow (Commercial Director, Pixiu Gaming), will explore the essential tools companies require to effectively promote their products, foster loyalty, and achieve high player retention rates. Additionally, it will provide valuable insights and advice for game studios aiming to launch their latest games.

Delegates will also have the opportunity to bolster their knowledge of the North American landscape through dedicated conference tracks covering leadership, sports betting, affiliates and marketing, industry and growth, compliance and regulation, and payments and tech. Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum and the Player Protection Symposium (entry to the pre-day conferences will require a separate ticket).

Interested parties can purchase their Early Bird ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America, including the exhibition, the conference, and exclusive networking parties.