New Jersey: PlayStar partners with SGG Media to debut new casino livestream show on Twitch

PlayStar Casino has made its first foray into the live streaming space with the launch of a new show, Casino Stream, in collaboration with SGG Media.

Casino Stream is one of the first fully licensed streaming casino shows to reappear on Twitch. The show will see three New Jersey-based streamers take part in a weekly live-action casino show, broadcast via Twitch. The hosts will play a range of games available via PlayStar Casino, streaming them in real time.

The show, fully PlayStar branded, airs Monday, Wednesday, and Friday nights from 8 p.m. to 11 p.m. ET. Hosts are allocated a budget for each episode, which they can use to play a diverse range of products during the live stream.

Jon Bowden, PlayStar CMO, said: "PlayStar Casino is excited to partner with SGG Media in allowing New Jersey casino enthusiasts to watch and play our online slots and games. We provide the excitement of live, legal, casino games to be played online by New Jersey residents while a large viewership can view the action in real-time."

Jon Bowden

For his part, Troy Paul, SGG Media CEO, stated: "Our Casino Stream show is focused on being completely compliant with all state gambling laws. PlayStar is a licensed New Jersey Casino, and we will only allow verified adult gamblers located in New Jersey to play. Our streaming show hosts bring the thrill of live bets and viewing big wins to our huge online audience."

In a press release, the company described this new show as a "new milestone for both PlayStar and SGG Media." Back in October 2022, live streaming platform Twitch.tv banned all U.S. gambling sites that aren’t gambling licensed in the U.S. "This new show will pave the way for future online casino streaming in the U.S." the company said.

Troy Paul

SGG Media launched their legal sports gambling streaming show, Live Drive, last year on October 1, to an audience of nearly 25,000 live viewers on Twitch, YouTube, and other streaming platforms. That show was the first U.S. fully legal and licensed live sports betting streaming program, according to the company.