Paddy Power and tech specialist Checkd Dev launch new Mix 'N Match betting solution in the UK

Sports betting technology specialist Checkd Dev, part of Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by launching the betting solution Mix 'N Match.

Created as the supplier's first bespoke product for Paddy Power in the UK, Mix 'N Match enables users to build combination bets quickly by offering pre-configured wagering opportunities. These can be personalized rapidly, with filters helping users build smarter multi-leg bets far more easily, notes Checkd Dev.

The launch builds on Checkd Dev's Smart Acca iFrame product, which is licensed for use to operators including William Hill and Sky Bet. The latest iteration of the API "moves the proposition forward even further," by allowing for multiple single-event combinations to be packaged together in the same bet.

Markets on offer include 1x2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from major leagues and competitions. Mix 'N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.

The product utilizes official Opta data, with historical form "intelligently interrogated to provide rapid-fire data visualization insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator."

"We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviors," Adam Patton, Checkd Dev Managing Director, said.

"Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix 'N Match is a truly innovative product and one that's already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions," Rob Elliffe, Head of Product at Paddy Power, said.