1xBet confirms participation at SiGMA Americas event in Sao Paulo

Global betting company 1xBet will take part in SiGMA Americas 2024, an exhibition dedicated to the iGaming industry. The company called it "the largest industry forum” in Latin America, slated to occur from 23rd-25th April at the Transamerica Expo Center in São Paulo.

“For several years now, a reliable brand has been not only a participant but also a sponsor of the prestigious exhibition, and this time was no exception,” 1xBet stated in a press release. At its Booth C60, the 1xBet team will hold meetups with colleagues, share industry news, and talk about updates to the gaming platform, as well as the benefits of the 1xPartners affiliate program.

“We look forward to meeting colleagues and potential partners. Our team has prepared for you many interesting offers for business development and unique conditions for starting cooperation,” said representatives of 1xBet.

The company considers Latin America one of its priority markets. Interest in sports betting in the region is constantly growing, and the brand is ready to meet players' high demands, according to a press release.

"Proof of 1xBet’s Professionalism’ was the title of Sportsbook of the Year in Latin America, received at the international gambling exhibition SiGMA Americas 2023," the company highlighted. 1xBet informs that it has also repeatedly become a nominee and winner of professional awards IGA, SBC, SEA, G2E Asia and EGR Operator Awards.

Football fans in the region know the brand thanks to its collaborations with tournaments including Brasileiro Série A, Brasileiro Série B and the Copa Libertadores promo. The company's interests also include other sports: 1xBet is the official partner of the Brazilian men's and women's volleyball championships, and Tokyo Olympic champion footballer Paulinho and MMA legend Jose Aldo have become official brand ambassadors.

Earlier in March, 1xBet was honored at the SiGMA Africa Awards 2024 event, which recognizes companies for their outstanding performance within the African market. The company secured the top position in the Best Sportsbook Operator of the Year category. The prizes were presented during a special ceremony held on March 11 at the SiGMA Africa exhibition in Cape Town, South Africa.