Inspired introduces Virtual Sports in the Nordics with Comeon Group

B2B gaming content and solutions provider Inspired Entertainment has announced the launch of its Virtual Sports products in the Nordics with online gaming operator ComeOn Group.

Inspired described its new partner ComeOn Group as "a leading force amongst the global iGaming industry," operating a wide number of brands across multiple locally regulated markets. As part of the deal, Inspired's Virtual Sports will be available across all brands in the group's portfolio, through all online and mobile platforms.

ComeOn Group's platform, with its proprietary sportsbook technology and in-house trading capabilities, will now offer customers "a dynamic selection of innovative Virtual Sports" that includes Football, Basketball, American Football, and Marble Racing.

"ComeOn Group is a very valued addition to Inspired's Tier 1 stable of operators, we are delighted to bring our high-quality Virtual Sports products to their customer base in the Nordics through this exciting partnership," said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. "Our wide-ranging content caters to both seasoned sports bettors and newcomers seeking a fresh and accessible experience, such as our captivating Marbles game."

"We are excited to partner up with Inspired to expand our offering and further strengthen our platform with an immersive virtual suite for our customers. We chose Inspired because they have a very extensive suite of Virtual games along with official rights to certain sports leagues, including branded American football, basketball, and baseball games," said Jonathan West, Director of Sports Trading at ComeOn Group.

"With this Virtual Sports partnership we will be able to offer a best-in-class sportsbook experience for our players while keeping one step ahead of the competition," he added.

Earlier this month, Inspired announced its latest slot game, Spin 2 Riches, now available in the UK B3/LBO market. Filled with Mystery symbols and Fortune Spins, Spin 2 Riches invites players to embark "on a thrilling adventure where every spin brings the promise of untold riches."