Kindred's share of revenue from high-risk players marginally up in Q1 2024

Online gambling company Kindred has released its latest ‘Journey Toward Zero’ report. The report showed that the company’s share of revenue from high-risk players experienced a slight increase to 3.2% in Q1 2024 as compared to Q4 of 2023, which was at 3.1%. However, the latest figure also marked a yearly decrease from 3.3% in Q1 of 2023.

The latest data shared was from the 90-day rolling period between 19th December 2023 and 18th March 2024 and covers all companies from all Kindred brands, including its online arms like Unibet and 32Red.

The percentage of detected customers who exhibited improved behavior after interventions came in at 87.1 percent, marginally lower from 87.4 percent in Q4 2023 but up from the 83.0 percent reported in Q1 2023.

Despite the drops from Q4 2023, the company was upbeat about the results and in a press release stated that the sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as "a testament to the strong dedication and collective efforts" throughout the company. "It reflects Kindred's ongoing commitment to fostering positive change within the industry,” it stated.

“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our journey towards ‘zero data’ has steadily decreased since 2020," said Alexander Westrell, Director of Communications at Kindred. 

"A similar trend can be seen across the healthier gambling behavior effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression."

From February 2021, the company started to communicate about its share of revenue from harmful gambling and reports this data and the improvement effect after interventions each quarter.

“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20th March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” concluded Westrell.