SOFTSWISS onboards Formula 1 icon Rubens Barrichello as Non-Executive Director in Latin America

iGaming software provider SOFTSWISS has announced the appointment of racing legend Rubens Barrichello as Non-Executive Director in Latin America. The company asserts that Barrichello's Formula 1 legacy, coupled with his influential persona, will be "crucial" in furthering SOFTSWISS' connections with the local tech community and building a robust presence in the region.

As a top performer in an extremely competitive tech sphere, Barrichello brings leadership wisdom and best teamwork practices to the SOFTSWISS table, the company said in a press statement. His experience in sports is expected to provide the iGaming supplier with valuable insights to elevate its sports betting platform and other products.

“Also, in his commitment to effecting positive change, Barrichello will advocate responsible gambling alongside SOFTSWISS experts,” the company's press announcement further notes.

The appointment of Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in Brazil's fast-growing market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be 2.3 billion euros by 2026, having the potential to represent 1% of Brazil's Gross Domestic Product (GDP) of 1.5 trillion euro. 

Ivan Montik, Founder of SOFTSWISS, commented: "SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello's collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS' partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market." 

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, added: "The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region."

SOFTSWISS discusses First Line Support's importance

In a recent exclusive interview with Yogonet, Artyom Rudakov, Head of SOFTSWISS Managed Services, shared insights about the company’s Managed Services and its First Line Support. In the conversation, Rudakov explained that First Line Support's goal goes beyond improving the player experience, also helping with licensing purposes for brands.

“SOFTSWISS Managed Services serve as a crucial link connecting operators with their players, offering a wide range of essential support. We aim to enhance both the brand owner and player experiences,” he said. "In the iGaming landscape, having robust First Line Support is essential. It goes beyond just processing requests efficiently. It's also vital for meeting licensing requirements. This is why leading brands place their trust in us – we reliably handle both aspects."