Allwyn partners with MADIC UK to integrate National Lottery into next-gen EPOS solution

EPOS (electronic point of sale) technology company MADIC UK has partnered with European lottery group Allwyn to integrate the UK National Lottery into its next-generation EPOS solution evoPOS.

The two companies will jointly launch a prototype of the National Lottery-integrated EPOS technology at the National Forecourt Show 2024 and will be displaying it for the first time at stand N20.

The prototype will demonstrate how retailers will be able to sell The National Lottery at any EPOS and self-checkout integrated with evoPOS solution. The new technology will make sales of National Lottery draw-based games possible for the first time at forecourt EPOS and self-checkouts, increasing sales opportunities for retailers.

The technology will complement existing National Lottery terminals by offering more ways to sell National Lottery draw-based games to customers as part of other in-store and fuel purchases. Increasing sales opportunities for retailers, it works by printing Lotto, Set For Life, EuroMillions, Thunderball or HotPicks tickets on the EPOS till roll rather than via a standalone National Lottery terminal.

This represents a huge opportunity for Allwyn and The National Lottery, MADIC UK says, and ties in with the operator’s long-term ambition to offer more games, attract more players and raise more money for National Lottery-funded projects. The new technology will eventually open up alternative ways to reach new and existing National Lottery players.

“We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future. Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little,” Allwyn’s Director of Channel Operations, Alex Green, said.

“An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product's evolution,” Emma Baillie,Solutions Management Director, MADIC UK, said.