Sportingtech highlights local expertise at BiS SiGMA Americas

Betting and gaming platform provider Sportingtech introduced some of its newly-appointed LatAm team members at this year’s SiGMA Americas, "showcasing how its local know-how and intuitive products can elevate operators’ position in the region."

During the event in São Paulo, Marina Selmi, Regional Sales Manager – LatAm, showcased Sportingtech's solutions tailored to the LatAm market, demonstrating the company's understanding of customer preferences in the region to over 10,000 delegates.

Laura Manzella, Sales Manager, was also present to provide insight into the current gaming landscape in the region. Laura was able to inform partners of the latest regulatory updates and detailed the provider’s recent technological developments to highlight its products.

Sportingtech, in a statement, said it has made great strides in developing its LatAm-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.

The supplier places emphasis on its people and takes pride in fostering a collaborative and supportive culture, Sportingtech noted. To coincide with this, there have been several hires in senior positions to help accelerate growth, following CEO Tom Ustunel’s appointment in December 2023.

This year’s event saw Sportingtech pick up another industry accolade as Ustunel won the CEO of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for further growth in 2024, says the company.

Tom Ustunel, CEO at Sportingtech, said: “BiS SiGMA Americas is certainly one of the most important events in the calendar, and we had a tremendous experience at this year’s show. It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners." 

With regulations in Brazil almost finalized, and other markets showing unique appeal and growth potential, the company is well-placed to exceed operators’ expectations across LatAm, Ustunel added.