AC Milan steps into crypto gambling by naming TG.Casino its official regional iGaming partner in Europe

AC Milan and Telegram-based crypto casino TG.Casino have announced a new partnership, which sees the online casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe.

As part of the agreement, AC Milan will gain access to what it calls "a new fan engagement tool, creating bespoke experiences that aim to give them more access and bring them even closer to their club."

"This partnership demonstrates the platform's intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious Gamefi players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe," according to a press release.

Dean Akinjobi

Dean Akinjobi, CEO of Football Media, who helped oversee the deal between the pair, commented: "TG.Casino is growing at a phenomenal rate, the partnership with AC Milan is going to help to take the brand to the next level of growth and adoption."

"Football Media will be working with TG.Casino on maximizing the collaboration through multiple activation strategies, enabling current and new customers to utilize assets associated with the AC Milan partnership, as well as providing a platform for innovation around Web 3.0, gaming, and tokenization."

Under the new partnership, $TGC token holders will have the chance to win exclusive experiences with AC Milan, including visits to the Milanello training center, official jerseys, and VIP access at the San Siro stadium.

The intersection of crypto and football has grown significantly in recent years, with clubs like Manchester City and Borussia Dortmund leading the way with partnerships in the cryptocurrency realm. However, this agreement represents an even further step by venturing into the crypto-gambling sector.

"The plan is to engage with crypto and Web 3.0 audiences across Telegram, as well as educate Web 2.0 audiences about Web 3.0 services. The partnership with AC Milan will enable TG.Casino to achieve this at scale, supported by the growth of Telegram and our planned marketing and activation strategies," Akinjobi added.

"It's very exciting times ahead as we've created a major opportunity for our client TG Casino, to lead and establish a market around new igaming innovations using Telegram and Web 3.0, with one of the biggest football clubs in the world, in AC Milan," he concluded.