Soft2Bet brand Betinia nominated in five categories at EGR Marketing and Innovation Awards 2024

Casino and sportsbook platform provider Soft2Bet announced that its Denmark and Sweden gaming brand Betinia has been shortlisted in five EGR Marketing and Innovation Awards categories. The awards are set to take place at The Roundhouse in London on June 13th. 
 
The company says that the nominations are "a recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.”
 
Betinia has been shortlisted for awards in the following categories:
●      Best Native App
●      CRM Campaign
●      Innovation in Sports Betting
●      Innovation of The Year
●      Responsible Gambling Marketing Campaign of the Year

In a press release, Soft2Bet stated that the nominations demonstrate “how Betinia has grown into being one of the most innovative and progressive operators in the industry.”

This is not the only industry recognition for the company this year. Soft2Bet was recognized in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards.
 
Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product, and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention, and revenues.”

In other recent company news, Soft2Bet has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, following its licensing in the Canadian province.
 
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company's Ontario-focused brand Tooniebet.com will now feed into IBIA's sports betting integrity monitoring platform before worldwide implementation in the coming months.