Brazil: Betfair and Vasco da Gama FC sign sponsorship deal, brand logo to appear on athletes’ kits

Online betting operator Betfair has signed a sponsorship deal with Campeonato Brasileiro Série A (the top division of Brazil's soccer league system) club Vasco da Gama FC.

According to Betfair, the deal marks "the biggest sponsorship agreement in the club’s history" and runs until the end of December 2025, with the possibility of renewal for two more seasons. However, the brand has not revealed the price for which the partnership was signed. 

As part of the partnership, Betfair’s logo will appear on both men’s and women’s kits and on exclusive digital content from Legítimo Clube do Povo. The Betfair-branded shirt made a debut appearance in the men’s fixture against Vitória during the weekend. Betfair will also get exposure on digital media until 2026.

Vem com o Vasco, vem com a Betfair! 💢

Bonus de até R$50, sorteios de camisas oficiais e ingressos!

➡ Clique no link exclusivo: https://t.co/wdHppBA8IG
➡ Abra a sua conta na @betfair_net
➡ Utilize o código promocional ZRFVAS

⚠ 18+. Jogue com responsabilidade. T&Cs se… pic.twitter.com/ebo4QcG55f

— Vasco da Gama (@VascodaGama) May 12, 2024

The deal will also see other forms of cooperation between Vasco and Betfair. The partnership will feature activations aimed at engaging the club’s fans, including the likes of regular raffles and prizes with VIP tickets, as well as exclusive promotions and experiences. 

Betfair International General Director, Kimberly Daly, said: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence, and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.” 

Camisa de hoje com estreia do patrocinador master @Betfair_net 🥰💢#VASxVIT#BrasileiroNaVascoTV

📸 Leandro Amorim | #VascoDaGama pic.twitter.com/mov6aDDg7o

— Vasco da Gama (@VascodaGama) May 12, 2024

Meanwhile, Vasco CEO Lúcio Barbosa said: “It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues.”

Earlier in April it was announced that Betano, owned by Kaizen Gaming, will become the title sponsor of Campeonato Brasileiro Série A as part of a three-year deal. The agreement will see the Confederation of Brazilian Football (CBF) receive around 80 million Brazilian reais ($16 million) per season.

Brazil to tax 15% of winnings from online betting and lotteries

In recent related news, Robinson Sakiyama Barreirinhas, General Secretary of Brazil’s federal revenue service, the RFB, signed off on a 15 percent income tax rate for winnings from betting, online gambling, and lotteries. 

The rate will apply to net winnings of over BRL 2824 ($550). There will be no tax on winnings below this figure, which is estimated to be two average monthly salaries.

The Brazilian Ministry of Finance of Brazil also recently appointed Régis Anderson Dudena to lead the country’s new gambling regulator, the Secretaria de Prêmios e Apostas (SPA). The SPA is introducing the regulatory framework for sports betting in Brazil in a phased manner.