MeridianBet, a subsidiary of B2B and B2C gaming technology company Golden Matrix Group, has announced its involvement in the global coalition initiative for flood relief efforts in Rio Grande do Sul, Brazil.
This collaboration is a significant part of Meridianbet’s commitment to supporting communities devastated by recent severe flooding in this Brazilian state, the company said in a statement.
Meridianbet is spearheading this initiative as part of the gaming industry's larger collaboration with local NGOs and humanitarian organizations. This effort is done as part of Meridianbet’s CSR portfolio, which includes over 225 community impact campaigns conducted last year.
The past week has witnessed unprecedented rainfall in Rio Grande do Sul, turning streets into rivers and isolating entire towns. The current situation remains dire, with hundreds of individuals still unaccounted for, while rescue operations have successfully evacuated over 200,000 residents using boats and helicopters.
The floods have wreaked havoc on infrastructure, with numerous bridges destroyed, severely disrupting access to Porto Alegre. The aftermath of the disaster has also led to looting in supermarkets during the night, adding to the urgency of the relief efforts.
Meridianbet has extended its outreach to stakeholders and the global community to contribute to the ongoing relief efforts. The company said the donations will directly support the families, schools, and shelters hardest hit by the flooding.
"Golden Matrix and Meridianbet are dedicated to supporting our communities through thick and thin," the companies said in a statement. "This partnership in Rio Grande do Sul is just one of the many initiatives we are proud to lead, reflecting our deep commitment to corporate social responsibility."