LatAm sports betting operator Aposta Ganha joins the International Betting Integrity Association

Latin American-based sports betting operator Aposta Ganha has joined the International Betting Integrity Association (IBIA), strengthening the association’s presence in the region.

The operator launched six years ago and is targeting further growth internationally, notably in Brazil, where it will be seeking a license and where all sports betting operators will be required to join a monitoring body.
 
Aposta Ganha will now feed into IBIA’s integrity monitoring network, joining over 50 sports betting companies that operate over 125 sports betting brands globally. Aposta Ganha entered the Mexican market earlier this year with its localized brand, www.apuestagana.mx, and will work with IBIA to combat corruption and match-fixing.

 
Hugo Baungartner, Aposta Ganha CCO, said: “We’re proud to partner with the IBIA who share our complete commitment to protecting the integrity of sports and the safety of betting customers. Through our association, alongside other leading businesses, we’re excited to play a key role contributing to the important work the IBIA continues to do.”

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Aposta Ganha to our association of leading global sports betting companies. The operator further strengthens our position in the LatAm region and globally.

"Aposta Ganha’s decision to join IBIA is another vote of confidence in the association and the success of its approach to protect the businesses of its sports betting operator members from corrupt betting practices. Ensuring product integrity is of paramount importance and we look forward to integrating Aposta Ganha within our monitoring network.”

Khalid Ali, CEO of IBIA

IBIA is a "run by operators, for operators" not-for-profit body that seeks to protect regulated sports betting markets from match-fixing. IBIA’s global integrity monitoring network works as an anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network, it is possible to track transactional activities linked to individual customer accounts. IBIA notes that its members generate more than $300 billion in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.  

IBIA recently released a report on the Availability of Sports Betting Products which includes a focus on the Brazilian market. According to H2 Gambling Capital, IBIA members are estimated to account for over 60% of the Brazilian remote gambling market.

“That leading market position will enable IBIA to provide a highly accurate analysis and effective deterrent against betting-related fraud, making it uniquely positioned to support a crack-down on match-fixing in Brazil and the wider LatAm region,” the association says. 
 
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. The association says that the alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players, and officials in 2023, an increase on the 15 sanctioned in 2022.