SBC to unify its North and Latin American trade events in new show SBC Summit Americas

SBC has announced the launch of SBC Summit Americas, a "reimagined" show that combines SBC Summit North America and SBC Summit Latinoamérica, creating a single platform for the entire American gaming community.

The new-look event, scheduled for May 13-15, 2025 in Fort Lauderdale, Florida, will bring together the North American and Latin American gaming markets under one roof for a comprehensive experience of education, networking, and exhibition, thus "eliminating the need to attend two separate regional shows."

CEO and Founder of SBC Rasmus Sojmark

“This marks a significant moment for all of us at SBC,” said CEO and Founder of SBC Rasmus Sojmark. “When the size of your current venues becomes limiting and cannot meet the demands of the industry,  you know it’s time for a change.

“Now, it’s Fort Lauderdale’s turn to experience what SBC has to offer. We’re launching a major event for the entire Americas region and transforming it into a key networking hub and a must-attend occasion for anyone who doesn’t want to be left behind.”

The Broward County Convention Center was selected as the venue for the event, boasting 250,000 square feet of space that enables SBC to accommodate over 8,000 attendees and 300 exhibitors and sponsors.

The event is expected to draw over 3,200 operator and 1,000 affiliate representatives. Additionally, it will engage senior management from regulatory bodies, sports clubs and suppliers in the payments, betting and casino solutions sectors.

According to a release issued by SBC, the exhibition and conference will also receive "an extra boost" from the inclusion of three specialized summits: SBC Leaders Summit, Affiliate Leaders Summit and Payment Expert Summit. This aligns with the company’s focus on attracting senior decision-makers, who usually make up 40% of attendees at SBC’s events. 

The conference component, led by 400 regional experts, will feature dedicated stages exploring the main markets of interest. Discussions will span topics in the sports betting and casino sectors, covering both online and land-based domains. Moreover, the event will provide insights into affiliation, emerging technologies and the regional startup scene, according to SBC.

“This also presents a prime opportunity for us to address the concerns of our exhibitors, sponsors, and delegates who struggle to commit to multiple industry events annually,” Sojmark added. “As event organizers, we try to take such feedback on board and act upon it when possible. 

“In this case, it perfectly aligns with our own ambition, which has always been to soar higher and think bigger. When it can be done with greater benefit for our industry friends, it just always feels much better.”

For more information and to register interest in the event, interested parties are encouraged to visit the official website.