Brazil: PayBrokers partners with Coolritiba Festival to promote sustainability

PayBrokers, a payment solutions company specializing in financial transactions in the eFX, iGaming, lottery, and capitalization segments in the Brazilian market, participated in the Coolritiba Festival, which took place on Saturday, May 18 in Curitiba.

It was "a unique experience that combines music, fashion, art, and social action, all under the theme of sustainability," according to a press release. The business also explained that, through the partnership with the Coolritiba Festival, the company "not only celebrates the cultural richness of Curitiba but also drives awareness and action for sustainability in one of the first Net Zero events in Brazil."

The festival, held at the iconic Parque das Pedreiras, featured national and international musical artists such as Lulu Santos, Milky Chance, and Seu Jorge, along with a diversity of emerging talents such as Marina Sena and BaianaSystem.

This year PayBrokers not only presented the festival but was also in charge of the sustainability and social impact of the event, as it offered eco-friendly straws as part of its ongoing commitment to marketing action at the event. "The sustainable gift, made with bamboo fiber and accompanied by a cleaning brush, was exclusive to PayBrokers at the festival, reinforcing the message of environmental preservation," the company highlighted.

In addition, the company's booth served as a place for those looking to relax and recharge their bodies and cell phones, with a space decorated with poufs, plants, soft lighting, charger totems, and an interactive photography experience with chroma key, where visitors could take home a digital souvenir of the event.

Through this event, PayBrokers highlighted its strong commitment to culture and sports, and reaffirmed its role as a "catalyst for positive change", supporting everything from major musical events to competitive sports in Brazil.