Penn Entertainment’s theScore Bet signs multi-year extension to its Golf Canada partnership

PENN Entertainment has reached an agreement with Golf Canada on a multi-year extension for its Ontario sports betting brand theScore BET to continue as the organization’s exclusive official gaming partner. The partnership includes sponsorship of Canadian golf championships the RBC Canadian Open and CPKC Women’s Open.

The agreement provides theScore BET with access to activate across Golf Canada’s events and digital footprint. "Over the last three years since the partnership commenced, theScore BET has created unique and highly engaging on-course activations across Golf Canada events, including theScore BET Skyline Seats, Hole Zero and the Greenside Lounge," Penn said.

“Golf Canada has been a tremendous partner over the last three years and we are extremely pleased to extend our relationship,” said Jason Birney, Vice President of Operations, PENN Interactive.

“The RBC Canadian Open and CPKC Women’s Open are foundational, best-in-class events that we’re proud to align theScore BET brand with. Through our sponsorship and creative on-site activations, we look forward to providing golf fans with unique and memorable experiences in the years ahead.”

“We are thrilled to have theScore BET continue as Golf Canada’s Official Gaming Partner,” said Craig Sharp, Golf Canada’s Senior Director of partnerships. “theScore BET has consistently elevated the spectator experience at our National Open Championships and we look forward to integrating their innovative and exciting fan engagements as we continue our partnership.”

The deal provides theScore BET with access to digital marketing opportunities around both the RBC Canadian Open and CPKC Women’s Open and through Golf Canada’s database. 

The 2024 RBC Canadian Open takes place this week at Hamilton Golf and Country Club and theScore BET will be on site with its Members Lounge located in The Rink at the 13th hole. The Members Lounge offers theScore BET account holders access to a reserved space with amenities and views of the course.

The 2025 RBC Canadian Open will take place at TPC Toronto at Osprey Valley in Caledon, Ontario. and the 2025 CPKC Women’s Open will take place at Mississaugua Golf and Country Club in Mississauga, Ontario.