NetBet launches AI-powered betting assistant to enhance user experience

Online sports betting operator NetBet Sport has announced the launch of their Bet AI Assistant, billed as "the first AI-powered betting assistant in the industry." Developed in-house by NetBet's machine learning and AI teams, Bet AI Assistant seeks to enhance user experience and streamline the betting process.

"NetBet's pioneering tool marks a significant milestone in the betting industry that promises to transform how users engage with betting platforms," the company said. The Bet AI Assistant is equipped with a range of features, including:

• Comprehensive Information Access: Users can check betting rules, search for match/event information, view betting odds, plus more.
• Bet Placement Assistance: The assistant helps users place their bets, integrating data from multiple sources to deliver accurate and up-to-date information.
• Data-Driven Insights: By connecting NetBet's sports data to the OpenAI API using a Retrieval Augmented Generation approach, Bet AI can select the most relevant data for any given query.

NetBet's Bet AI Assistant leverages NLP capabilities to interact with users in natural language. Whether users ask "Who are Manchester City playing next?" or seek more complex information, the Bet AI Assistant interprets these queries and provides coherent responses in real-time.

The new tool also comes with responsible gaming features. Bet AI Assistant promotes responsible gaming and can identify if a user shows signs of distress, according to NetBet. When this happens, the assistant recommends seeking advice or human interaction, providing a link to the contact page.

"We are incredibly excited to introduce our Bet AI Assistant to the World," said Marcel Prioteasa, CEO at NetBet. "This assistant not only simplifies the betting process but also aligns with our commitment to responsible gaming. We believe Bet AI represents the future of betting, combining advanced AI technology with user-centric design."

NetBet's Bet AI Assistant is now live in the UK and Ireland, with additional markets soon to follow.