SOFTSWISS wins B2B Marketing Campaign category at EGR Marketing & Innovation Awards

iGaming software provider SOFTSWISS has won the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards. This marks the second year in a row that SOFTSWISS has earned this accolade.

The EGR Marketing & Innovation Awards spotlights innovation and creativity in online gaming. It honors outstanding companies that have shown commercial success,  innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning Grab Success campaign was launched in October 2023 to elevate SOFTSWISS' brand visibility and reputation in Malta. "This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement," says the company.

🦀 SOFTSWISS is proud to announce its ‘Grab Success’ campaign, launched at SiGMA Europe in Malta in November 2023, has been awarded Best B2B Marketing Campaign at the EGR Marketing & Innovation Awards 🦀 #winningcombination #grabsuccess pic.twitter.com/Zb6T51iTtG

— SOFTSWISS (@softswiss) June 13, 2024

SOFTWISS sought to create a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, "the concept resonated with the target audience and embodied the company's innovative spirit within the competitive iGaming industry." Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion, according to a press release.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shared her delight: “We are honored to stand among the industry's best and brightest. Our team is proud that SOFTSWISS’ Grab Success campaign has left a lasting mark on the discerning iGaming public. 

"This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry."

The recent recognition at the EGR Marketing & Innovation Awards adds to the SOFTSWISS team's growing collection of marketing accolades. Last year, the company was honored as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.