Dafabet inks multi-year deal as Worcestershire Cricket Club's Official Live Stream Partner

Worcestershire County Cricket Club has signed a multi-year partnership with online betting platform Dafabet.

Dafabet's partnership with Worcestershire marks an extension of the company’s presence in sports sponsorships globally including existing partnerships with clubs in the English Premier League, Scottish Premiership, and various cricket leagues.

As part of Worcestershire’s digital expansion, Asian-based Dafabet will become the headline sponsor of the club’s live streaming service, which in the last two years has received almost 14 million views around the world.

“We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family,” Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, said.

“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch.”

“We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide,” John Cruces, Head of Sponsorship at Dafabet, said. “As with all our partners, we wish them the best of luck for the forthcoming season.”