Soft2Bet teams up with Rightlander to strengthen marketing compliance across key jurisdictions

iGaming and sportsbook software supplier Soft2Bet has announced a strategic partnership with Rightlander, a provider of compliance and monitoring solutions for the iGaming and affiliate marketing industries. 

The partnership aims to strengthen Soft2Bet's commitment to maintaining the highest standards of marketing compliance across key markets such as Italy, Sweden, Denmark, Romania, Ontario, Greece, and Ireland. 

The deal concentrates on ensuring compliance in markets where regulatory scrutiny is particularly stringent, states Soft2Bet. “Rightlander's expertise in these jurisdictions will provide Soft2Bet with the assurance that it is meeting all local regulatory requirements,” the company said. 

“Our sustainable development and compliance with all regulatory rules are once again confirmed by our strategic vision and partnerships with companies such as IBIA, iGaming Academy and now Rightlander,” Soft2Bet added. 

Under the terms of the partnership, Rightlander will deploy its compliance monitoring technology to ensure Soft2Bet adheres to affiliate and iGaming marketing regulations in those jurisdictions. 

Rightlander's suite of services includes website and social media monitoring and will provide Soft2Bet with tools to detect and manage compliance risks effectively. This proactive approach will help identify and rectify any non-compliant content swiftly, ensuring Soft2Bet's operations remain within regulatory frameworks, according to a press release.

Jonathan Elkin, Sales Director of Rightlander, commented on the partnership: "We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness."
 
David Yatom Hay, General Counsel of Soft2Bet, added: "Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers."

In other recent news, Soft2Bet last week announced that it will be hosting exclusive workshops on its gamification solution, Motivational Engineering Gaming Application (MEGA), during the iGB Live! expo. The event is set to be held July 16-19 at the RAI Amsterdam.