Aristocrat Gaming signs multi-year partnership with Dallas Cowboys

Aristocrat Gaming and the Dallas Cowboys have announced a multi-year partnership, making Aristocrat an Official Partner of the NFL team. This collaboration marks a new step in Aristocrat's sports partnership strategy, aimed at amplifying their NFL-themed slots game portfolio.

As an Official Partner, Aristocrat Gaming will have signage throughout the team's stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game promotions, digital integrations and game-day activations at AT&T Stadium.

This announcement enhances the existing multi-year slot licensing agreement between Aristocrat Gaming and the National Football League (NFL), says the company. The NFL-themed games, available at casinos nationwide, feature a team-selectable option, allowing players to engage with their favorite teams, including the Dallas Cowboys.

"We are proud to be the newest partner of the Dallas Cowboys, one of the world's premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming," said Hector Fernandez, CEO of Aristocrat Gaming.

"With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership."

Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, said: "The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. 

"We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide."

Jack Parkinson, President of WinStar World Casino & Resort, said: "As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family. The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement."