Inspired launches bespoke Gold Cash Freespins game with Paddy Power in retail and online formats

B2B gaming content and solutions provider Inspired Entertainment and Paddy Power, a retail division of Flutter Entertainment, have announced the launch of Paddy Power Gold Cash Freespins, a custom game that combines the branding of Paddy Power with Inspired's Gold Cash Freespins theme. The game is now available in both a retail and online format.
 
Set against the green backdrop of Paddy Power's signature color scheme, Paddy Power Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot game with branded Wilds and symbols, as well as other "player-favorite" features.

Players can trigger the game's Free Spins bonus by landing three Paddy Power bonus symbols on a single spin, rewarding players with eight Free Spins. During this feature, only the three highest symbols and stacked Wilds appear on the reels, amplifying the potential for big wins.

A gamble feature is also available to boost winnings or earn additional Free Spins. This feature presents two gamble wheels for players to choose from, each offering "a different path to success."

"Paddy Power Gold Cash Freespins showcases Inspired's commitment to creating high-quality custom experiences tailored to specific operator brands like Paddy Power," says the provider. "The result is a seamless blend of engaging gameplay and operator-specific branded features that delivers an exceptional brand-extension gaming experience for their players."

"We are delighted to relaunch our popular title Gold Cash Free Spins in partnership with our long-term customers at Paddy Power," said Richard Terry, UK Market Product Director for Inspired. "The seamless integration of Paddy Power branding into Gold Cash Free Spins provides an exciting, omnichannel gaming experience for Paddy Power players." 
 
"We're thrilled to be working with Inspired Entertainment once again to create an exclusive gaming experience for our customers," said Vince Bateson, Head of Gaming at Paddy Power. "Paddy Power Gold Cash Freespins builds on the theme of the original game, which our players loved, and is a fantastic addition to our portfolio."

Inspired furthers sustainability roadmap

Among Inspired's other recent partnerships is one with sustainability consultancy Tunley Environmental, in a move the company expects to accelerate its sustainability commitments.

Under the partnership, Inspired will work closely with Tunley Environmental to conduct a thorough business carbon assessment, with the ultimate goal of reducing its carbon footprint. Turley Environmental will also make embodied carbon and lifecycle carbon assessments of Inspired's products.