Pragmatic Play expands partnership with DAZN Bet to supply its Sportsbook solution in Germany

iGaming content provider Pragmatic Play has expanded its partnership with DAZN Bet to supply its Sportsbook solution to the betting operator in Germany. "The expansion of Pragmatic Play's Sportsbook offering into Germany underscores the supplier's status as a leading multi-channel provider in regulated markets worldwide," according to a press release. 

The new migration follows the launch of Pragmatic Play's Sportsbook product via DAZN Bet in Spain last October. 

DAZN Bet was awarded a German license after a collaboration with Pragmatic Solutions, whose platform compliance capabilities helped in the operator's entry into the market. Pragmatic Solutions' Player Account Management (PAM) platform technology has been the core technology layer used to integrate Pragmatic Play Sportsbook, available to all PAM licensees, into DAZN Bet. 

Gareth Crook, SVP of Sports at Pragmatic Play, said: "Our entry into the German betting market again proves the ability to launch our Sportsbook product in a competitive and highly regulated market, fast on the heels of our Spain launch in October. We're delighted to be partnering with DAZN Bet to achieve their growth plans, this time in Germany."  

For his part, Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at DAZN Bet, commented: "We are excited to announce the launch of our new Sportsbook platform in Germany through our partnership with Pragmatic Play. The new platform provides us with a competitive set of features, tailored to perfectly meet the essential requirements to be successful in the German market."

"Our customers can now enjoy smoother journeys, exciting new functionalities, and automated processes, all designed to enhance the overall betting experience. This strategic milestone will help us grow our footprint and market share significantly in the coming years and will set us up for long-term success. We are confident that this collaboration will strengthen our position as a leading player in the market," he concluded.