Circa Sports becomes first jersey patch partner for NHL’s Chicago Blackhawks

The NHL's Chicago Blackhawks have announced a multi-year partnership with Circa Sports to become the official jersey patch sponsor for the team's home red jerseys. Starting in the 2024-25 season, it will be the first instance of a sponsor being added to Blackhawks game jerseys.

“Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game,” said Jaime Faulkner, Blackhawks President of Business Operations. “We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”

Las Vegas-based sportsbook operator Circa Sports is currently available in Illinois via the Circa Sports Illinois mobile app and a physical sportsbook at American Place in Waukegan. The brand is frequently associated with Circa Resort & Casino, an adults-only casino resort in downtown Las Vegas. The property boasts the world’s largest sportsbook, a three-story venue with a 1,000-person capacity, and Stadium Swim, a multi-level pool amphitheater with a 143-foot screen for sports fans.

Chicago, meet @Circasports.

Our first-ever jersey patch partner for home games. pic.twitter.com/D7O0yFt5U2

— Chicago Blackhawks (@NHLBlackhawks) June 25, 2024

“Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports,” said Derek Stevens, CEO of Circa Sports. “We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”

Circa Sports will first appear on the Blackhawks jersey at the 2024 Upper Deck NHL Draft later this week. Additionally, the partnership includes the upcoming release of the Blackhawks' 2024-25 regular season schedule, which is anticipated for early summer.