Aristocrat Interactive officially debuts, leadership team announced

Australian gaming giant Aristocrat Leisure Ltd has officially launched its new business unit, Aristocrat Interactive, following the integration of Anaxi and NeoGames operations. The announcement was made during an investor presentation this week, detailing the go-to-market structure and key leadership appointments.

Aristocrat Interactive aims to become a leader in the technology solutions sector for online Real Money Gaming (RMG), offering a comprehensive portfolio that includes gaming content, proprietary technology platforms, iLottery, and gaming systems solutions. The business is focused on providing deep, rich, and connected experiences that engage and entertain players, according to a press statement.

The newly formed unit is operational across five distinct go-to-market segments:

iLottery: Led by Chris Shaban, this segment helps governments bring their lotteries online with turnkey solutions supporting platform development, content, and marketing. Aristocrat Interactive iLottery currently serves 28 global lottery customers.

Content & Aggregation: Under the leadership of Adrian Bailey, this segment combines content aggregation, including the Fusion aggregation platform and the Ignite Studio development program, with a portfolio of over 440 titles, including brands from Aristocrat, Wizard Games Studio and Roxor Gaming.

Gaming Systems: Neil Crossan heads this segment, providing land-based operators with advanced technologies for casino management, accounting, loyalty, and marketing systems.

iGaming & Sports: Directed by Dima Reiderman, this segment offers a suite of content and technology products for online gaming and sports betting, customizable to meet operators' needs.

iGaming White-Label: Managed by Jonathan Chilton, this segment offers full front-end and back-end services to independent casino and sportsbook operators, facilitating their entry into the RMG business.

Aristocrat Interactive, in a statement, said it commits to being a trusted partner in the global RMG industry, emphasizing responsible gameplay and regulatory compliance. The brand will replace all prior operations under Anaxi and Neo Group Ltd, including NeoGames, Aspire Global, BtoBet, and Pariplay. A new website will be launched on September 1, providing further details and resources.

Moti Malul, CEO of Aristocrat Interactive, expressed excitement about this new chapter. "With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experiences," he said. "With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers."